Find untapped ad angles 10x faster and scale 10x harder.
We instantly find unique customer avatars and analyze their pain points, objections, habits, and lingo, all from thousands of posts on Reddit, TikTok, and more.
The #1 audience research tool used by ecom founders and brand operators.
Your best ad has already been written by your customer.
BuzzSearch finds it for you.
“The resealable bags keep beans fresh just fine. Everything else is marketing”
“I need this please!!! I was diagnosed over a year ago”
“the regular price to keep it is just absurd. Nobody is paying $24.99 for it right?”
the segments worth an ad
built from their pain points and their lingo
answering the objection they already wrote down
What BuzzSearch does
Find your highest converting customer avatars.
Give us your product or problem you're solving. BuzzSearch will give you suggestions for high potential customer avatars.
See how avatars are builtNever guess if you should test an avatar again.
BuzzSearch scores demand and angle supply, then reads them against market competition to tell you whether to skip, watch, or go.
See a product verdictAudience research trained on millions of comments.
BuzzSearch is hardcoded to train solely on Reddit and TikTok comments, Facebook ads, and TikTok Shop trends, preventing hallucinations and vague summaries.
Reddit customer researchScrape more comments. Ask more questions. BuzzSearch evolves with you.
Every question you ask and every source you add gets folded back into your avatar's profile. The more you use it, the sharper its pain points, objections, and angles get.
AI market researchBuzzSearch vs ChatGPT
The same question, asked twice. One answers from training data, the other answers from the threads. Their answer below is a real run, quoted as it came back.
Worked for 54s
I dug through recent U.S. consumer studies, industry data, and hair-focused Reddit discussions. The most important distinction is this:
Women's biggest haircare pain is not lack of products. It is uncertainty about which product will actually work for their particular hair without causing another problem.
A 2024 Benchmarking Company study of 3,300+ U.S. female haircare buyers is especially useful here: 96% use multiple haircare brands, 56% use 3 to 4 brands in a typical week, 67% switch shampoo brands every few weeks to every 3 to 6 months, and only 6% never switch. That looks much more like continuous experimentation than a solved category.
1. “I don't know what will actually work for my hair.”
This looks like the #1 buying pain.
Haircare recommendations depend on an unusually large combination of attributes:
- fine vs. coarse strands
- low vs. high density
- straight / wavy / curly / coily
- oily vs. dry scalp
- dry vs. damaged hair
- color/bleach/heat history
- buildup
- climate and humidity
- hard water
- styling habits
- sometimes porosity
The result is that ordinary labels such as “dry hair,” “volume,” “repair,” or “curly” aren't sufficient to predict compatibility.
Grand View Research's U.S. haircare consumer research explicitly identifies difficulty finding a suitable product for one's specific hair type or concern as a purchase barrier.
Cites industry studies and survey averages. Not one sentence a customer wrote.
Reading Reddit and TikTok
haircare wasted money on products31 threadshaircare routine honest review48 videosThe top pain point is not frizz, it is risk. Buyers describe shopping as gambling, they have stopped trusting influencer picks, and when something finally works they stockpile it.
Haircare shopping has become my version of gambling
Influencers get paid to convince us that we need multiple products to make our hair look good- but it’s not true.
Every claim above is one click from the comment it came from.
Users choose us because we know what works.
BuzzSearch is built by a team of ecommerce specialists and experienced startup founders, and we use it on our own stores.
awesome software
Don't usually write reviews but this site is really good for speeding up your ad writing. Would be great if they included lander links to competitors too.
Used the avatar analysis for a new ad campaign im running for my brand. The free run is good on its own but upgrading was a no-brainer for the higher scrape limits.
Research is pretty great, using along with projects in claude and my meta-ad campaigns are converting a lot better. Honestly the tool itself taught me a lot, I never even thought about niching down to the degree buzzsearch does.
Market research and copywriting for ecom. Super useful.
I don't really use chat or gemini anymore because the ad scripts seemed to always try to generalize the copy.
This is heat, might be the best comment research site oat. I used to have a buggy reddit scraper that 1 out of 5 posts over and over. This one actually works so well, way better than other scrapers for literally everything now.
Pricing
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See what the agents come back with before you pay anything.
Research
20+ minutesagent time
Wall clock for our computer use agent.
~2searches
A websearch call across Reddit, TikTok, YouTube, and more.
Included
For one brand, researched properly.
Research
11+ hoursagent time
Wall clock for our computer use agent.
~75searches
A websearch call across Reddit, TikTok, YouTube, and more.
Included
Avatar research
Large scale research to find what drives a specific avatar.
Opportunity verdicts
Investigate competitive landscape and potential for products.
Deep search
Our deepest research that reads 4x the comments.
For operators researching a new angle every week.
Research
43+ hoursagent time
Wall clock for our computer use agent.
~285searches
A websearch call across Reddit, TikTok, YouTube, and more.
Included
For agencies and teams researching all month.
Research
100+ hoursagent time
Wall clock for our computer use agent.
~665searches
A websearch call across Reddit, TikTok, YouTube, and more.
Included
Questions
What is BuzzSearch?
An AI research assistant for market and audience research. You ask a question in plain English; it searches Reddit and TikTok, reads the posts, videos, and comment threads, and answers with sourced insights.
How is this different from ChatGPT?
General AI assistants answer from training data and a few web results. BuzzSearch pulls live Reddit posts and TikTok videos with their full comment threads, so every answer is grounded in what real people are saying right now, with links to prove it. BuzzSearch vs ChatGPT
Where does the data come from?
Public conversations: Reddit posts and comments, TikTok videos and their comment sections, plus reviews and the open web. Every quote links back to its source. See how Reddit search works
What is a customer avatar here?
A segment of real buyers, built from the comments they wrote: what hurts, what they object to, how they already try to fix it, and the exact words they use. You can take it straight into a hook or a lander. Buyer persona generator
How do credits work?
Credits are the unit for everything BuzzSearch does: a full research run costs a few hundred credits depending on depth, and lighter follow-up work costs less. You get 100 free credits when you sign up. Plans start at $30 a month with a monthly credit allowance, and subscribers can add top-up packs that never expire.
Who uses BuzzSearch?
Ecommerce founders, media buyers, and product teams doing audience research, product validation, and trend discovery. They would rather ask a question than build a dashboard, and now they can. AI market research
Can it find trends on TikTok?
Yes. Ask what's trending in a niche and it reads the current videos and comments to explain what's rising and why. TikTok trends
I used GummySearch. Is this a replacement?
BuzzSearch covers the same Reddit audience-research ground (communities, pain points, patterns) in a chat interface, and adds TikTok. GummySearch alternative
How long does a research run take?
A few minutes. Leave the page and come back whenever; your run keeps going, and finished reports stay in your account.