# BuzzSearch > BuzzSearch is customer research for ads and for AI agents. It reads real Reddit threads, TikTok videos, YouTube videos, and the full comment sections underneath them, then returns what customers say in their own words: pain points, objections, habits, and lingo, every claim linked to the comment it came from. Teams use it to find untapped ad angles 10x faster and scale them 10x harder, to write ad hooks and website copy in the customer's words, to research an audience, to find the highest converting customer avatars, to research competitor ads, and to get exact quotes from customers. It runs as a chat at buzzsearch.ai, as a public API, and as an MCP server any coding agent (Claude, ChatGPT, Cursor) can call during a build. ## What BuzzSearch does - Find customer pain points in their own words - Write ad hooks in their own words - Research an audience - Find the highest converting avatars - Research competitor ads - Get exact quotes and words from customers - Customer research for agents: an MCP server that hands real quotes to your coding agent - Customer research for ads: angles, hooks, and scripts grounded in comments, not guesses ## Why it exists When a coding agent writes a landing page or an ad, the wording comes out generic because the agent has never read a customer. The fix is not a better prompt, it is better input: the exact titles, phrases, and complaints real customers already use. BuzzSearch finds those quotes for a product or an audience and hands them to the agent or the copywriter, grouped as emotional pain points, recurring pain points, complaints, objections, and the specific lingo customers use. The result is copy in the words customers search with and nod at, instead of guesses about what they might say. ## Core - [BuzzSearch](https://buzzsearch.ai/): Find ad angles on Reddit and TikTok. Customer avatars with their pain points, objections, habits, and lingo, from real posts and thousands of comments. - [BuzzSearch MCP Server](https://buzzsearch.ai/mcp): Connect Claude, ChatGPT, or Cursor to real customer comments from Reddit, TikTok, YouTube, and Facebook. Exact words for ad copy, website copy, and market research. - [UGC Ads Maker](https://buzzsearch.ai/ugc-ads-maker): Make UGC ads from real TikTok and Reddit comments. Pain points, objections, and lingo turned into hooks and angles. - [UGC Script Generator](https://buzzsearch.ai/ugc-script-generator): Scripts written from the buyer's own words, mined from Reddit threads and TikTok comments. - [Buyer Persona Generator](https://buzzsearch.ai/buyer-persona-generator): Personas built from what buyers actually say on Reddit and TikTok, in their words, with sources. - [AI Market Research](https://buzzsearch.ai/ai-market-research): Market research grounded in real conversations, not surveys. Every answer cites its sources. - [Reddit Market Research](https://buzzsearch.ai/reddit-market-research): Pain points, sentiment, and audience insight from real Reddit posts and comments. - [AI Reddit Search](https://buzzsearch.ai/reddit-search): Ask a question across all of Reddit, every comment included, and get answers linked to the exact threads. - [TikTok Trends Research](https://buzzsearch.ai/tiktok-trends): What is rising on TikTok and why, read from the videos and comments behind the trend. - [TikTok Comments Viewer and Analysis](https://buzzsearch.ai/tiktok-comments): Paste a video or ask a question. BuzzSearch reads the full comment section and tells you what it means. - [Ecommerce Product Research Tool](https://buzzsearch.ai/ecommerce-product-research-tool): Find winning products and see exactly why customers buy them, with sources. - [Pricing](https://buzzsearch.ai/pricing): Start free with 100 credits, then Plus $30, Pro $100, or Max $200 a month. Cancel anytime. ## Comment scraper APIs - [TikTok Comment Scraper API](https://buzzsearch.ai/tools/tiktok-comment-scraper): Every comment on a TikTok video, creator, or hashtag as JSON, with likes, tagged quotes, and a cited answer. - [YouTube Comment Scraper API](https://buzzsearch.ai/tools/youtube-comment-scraper): Every comment on a YouTube video, Short, or channel as JSON, with likes, per-comment links, and tagged quotes. - [Reddit Comment Scraper API](https://buzzsearch.ai/tools/reddit-comment-scraper): A subreddit or thread as JSON: posts, every comment with its score, tagged quotes, and a cited answer. No Reddit API key. ## Comparisons - [Best AI Customer Research Tool for Ecommerce](https://buzzsearch.ai/best-ai-customer-research-tool-for-ecommerce): An honest map of the category: chatbots, ad spy tools, sales dashboards, listening suites, and evidence-first research chat. - [BuzzSearch vs ChatGPT](https://buzzsearch.ai/vs/chatgpt): Live Reddit and TikTok with full comment threads and citations, versus a model's memory. - [GummySearch Alternative](https://buzzsearch.ai/gummysearch-alternative): The same Reddit audience research in an AI chat, plus TikTok. - [AnswerThePublic Alternative](https://buzzsearch.ai/answerthepublic-alternative): The questions people actually ask each other, with the threads behind them. - [Kalodata Alternative](https://buzzsearch.ai/kalodata-alternative): Why products sell on TikTok Shop: the comments, objections, and demand behind the numbers. - [Brandwatch Alternative](https://buzzsearch.ai/brandwatch-alternative): Social listening on Reddit and TikTok without the enterprise contract. - [Sprout Social Alternative](https://buzzsearch.ai/sprout-social-alternative): Just the listening: full comment threads, pay per research. - [Meltwater Alternative](https://buzzsearch.ai/meltwater-alternative): Conversation research for product and marketing teams, not PR monitoring. - [Adlicio Alternative](https://buzzsearch.ai/adlicio-alternative): A cited answer and avatar research instead of a CSV of scraped comments. - [GetHookd Alternative](https://buzzsearch.ai/gethookd-alternative): The comment sections under winning ads, where the next angle comes from. - [Foreplay Alternative](https://buzzsearch.ai/foreplay-alternative): Why buyers buy, in their own words, instead of a library of past ads. - [Minea Alternative](https://buzzsearch.ai/minea-alternative): Whether demand behind a scaling product is real, read from its comments. ## Blog - [Blog](https://buzzsearch.ai/blog): Guides, teardowns, and trend reports on Reddit and TikTok research, ad angles, and hooks. - [The 9 best social listening and monitoring tools in 2026](https://buzzsearch.ai/blog/best-social-listening-tools): Discover the 9 best social listening and monitoring tools in 2026, from Mention alerts to Brandwatch and Talkwalker insights for smarter decisions. - [The 6 best Reddit marketing and research tools for founders in 2026](https://buzzsearch.ai/blog/best-reddit-marketing-tools): Discover the 6 best Reddit marketing and research tools for founders in 2026, including BuzzSearch and F5Bot, plus native options. ## Legal - [Terms of Service](https://buzzsearch.ai/terms): Account use, credits, acceptable use, and termination. - [Privacy Policy](https://buzzsearch.ai/privacy): How BuzzSearch collects, uses, and protects data, including the Chrome extension.